EPISODE 45: In this episode of the Creative Spark podcast,&nbsp;I take a look at customer personas and why I think you need more than one. If fact, if you're planning to launch a digital course, I think you probably need nine.
Most online marketing gurus tell you to invent one ideal customer avatar for all of your content and products. Still, quite frankly, it's impossible to capture all the problems you solve in one marketing persona, and the ideal customer avatar you create ends up being vague and wishy-washy to accommodate everything in your course or program.

Are you an overworked creative who wants to figure out how to reclaim more space, time, and energy to get your most important work done? 

Are you like most creatives who suffer from shiny object syndrome and wish you had more focus and clarity about where to direct your creative energy? 

Do you know that you're meant for something bigger, something better, but you just don't know what it is yet? 

Do you want to figure out how to make a living doing what you love?

Then this podcast is for you. 

Welcome to the Creative Spark Podcast. This is a show that gives you easy, actionable steps to follow, and simple strategies to clear more space and time, harness your creative passion and build a business from your creative superpower. 

Every week, host Dominique Falla is on a mission to help you fire up your creativity. Are you ready to light your creative spark?