When you are building your creative side business, you need to be creating products and services that people actually need. You might be super passionate and interested in an idea, but if no one else is, you have a hobby, not a business. Conversely, you might have skills or solutions that people want or need, but if they don’t light you up, you probably have what I like to call "a job".

This episode has an exercise. Download your free template here: https://www.creativesparkpodcast.com/blog/episode16