Creative Juice

Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss...   In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for your future marketing initiatives! Learn how launches can boost the stages of the fan journey, build your ecosystem, and the biggest mistakes artists make when it comes to launches!   If you're planning a big milestone campaign like an album or EP launch, this episode will help you position your release for the most success and as a launchpad for your music business in the long run!   DISCOVER: Why Launches Boost The Stages Of The Fan Journey What Mindset Shifts Artists Need To Make When It Comes To Launches How Audiences Move In Your Business What Offers To Build For Different Kinds Of Audiences   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career?   In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best marketing channels for your next offer- no matter what it is! Learn how to analyze your offers, determine which fans would love it, and how to laser target them so that your next marketing campaign makes a big impact!   If you've ever felt overwhelmed about how social media, ads, email, text marketing, and everything else should fit together in your marketing campaigns, let this episode be your roadmap!   DISCOVER: How To Analyze Your Offer Based On Your Funnel What Questions To Ask Yourself When Planning Campaigns When To Use One Marketing Channel Vs Many Channels How To Talk To Your Fans On Social, Email, Text, and Ads How To Carve Out New Channels Ahead Of Music Career Milestones   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Sick and tired of feeling like you're on the content creation and release cycle hamster wheel with your music? Consistency is important, but there is a light at the end of the tunnel...   In this episode of Creative Juice, Jack and Circa talk about the flipside of content quantity and how one piece of great content can drive the majority of your audience growth! Learn why businesses of all kinds repeat their most successful ads, how to pick your best music to pull new fans into your world, and the marketing formula for evergreen videos that work for the long haul!   If you're looking for a strategy that will set you up to attract new fans with less content creation work, this episode is a must-listen with lessons from our agency and community that you can apply today!   DISCOVER: What The Real Goal of Producing Content and Singles Is The Social Psychology of Great Music Content Online How Organic Traction Feeds Your Paid Ads and Evergreen Marketing Why E-commerce Brands Focus On One Product (And Why The Ones That Don't Fail) What You Can Learn From JG Wentworth, Kellogg's, Disney, and Other Successful Advertisers   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP219: Is Making A Music Video Actually Worth It? Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Worried about overwhelming your fans with too many asks, too many offers, too much content or the wrong kind? Avoid burning out your fans by tapping into the art of nurturing...   In this episode of Creative Juice, Jack and Circa dive into one of the most overlooked aspects of music marketing—nurturing your fans. Learn about nurturing as a central stage in the fan customer journey for artists at both early and later career stages, the common trap when prioritizing monetization, and example nurturing strategies that you can implement in your music marketing today!   Want to ensure your ensure your fans stay excited and engaged without feeling bombarded? This episode will help you pick a nurturing path to build and expand upon so that your fans are always getting value from you!     DISCOVER: Why Nurturing Is Crucial In The Fan Customer Journey How To Identify If You're Testing Content Or Actually Nurturing Your Fan Base What Practical Nurturing Strategies You Can Start Using Today In Your Music Marketing Where To Nurture Your Customers Outside Of Social Media Why Throwback Content Is A Hidden Goldmine   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

It's 2024 and it's time to stop using data as a buzzword and start using it to actually grow your music career...   In this episode of Creative Juice, join Jack and Circa for a discussion on the truth about data and its impact on your music career! Learn how the music industry typically collects and uses data, where it falls short, and how to use actionable data to build your fan base, get more people to hear your music, and build revenue streams as an artist!   If you want to avoid gathering data that collects dust or overcome the overwhelm of taking action on your marketing data, this episode is a must listen whether you've got tons of fans or are just starting out!   DISCOVER: What Data The Music Industry Focuses On The Difference Between "Is" and "Ought" Data How B2b and B2c Data Is Used In Music Why Data Consolidation Is Important For Artists How To Leverage Your Owned Media and Customer Data To Grow   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Spotify is hotly debated and discussed right now...from royalty fairness and artist equity, to FTC complaints, publishing, and its CEO, so let's actually talk about GROWING on Spotify instead...   In this episode of Creative Juice, Jack and Circa discuss the latest digital marketing strategies that we teach artists and use for growing an audience on Spotify at our agency! Learn about the brand criteria for Spotify growth with digital marketing, where your content plays a role, and the paid traffic strategies that are working best for artists right now!   If you're looking for a refresher on Spotify growth strategies to test and deploy in your music career, tap into this episode to get the latest ground report from our music marketing agency team!   DISCOVER: Why Growing On Spotify And Getting An ROI Is So Challenging What Data The Spotify Algorithm Looks For What Paid And Organic Digital Strategies To Use For Spotify Growth The Pros And Cons Of Growing An Audience On Spotify When To Use Traffic Vs Conversions Campaigns In Meta Ads For Driving Streaming Growth   RESOURCES: Get Access To Our Spotify Growth Workshops Inside IndiePRO Get Our FREE Spotify Growth Starting Line Guide Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Knowing what marketing efforts to focus on can be the difference between adding hundreds of thousands in sales or spinning your wheels on another "great" idea for your music career. Here's how to know the difference...   In this episode of Creative Juice, Jack and Circa break down how we added over $300k in annual revenue and 15x'd the sales of one of our agency clients at IndieX! Learn the levers we pulled to capitalize on their two album releases with paid traffic campaigns on social media, exclusive vinyl variants, and a calendar of profit maximizer sales promotions...   If you're looking to pull out all the stops in using digital marketing in your music career, this episode is a MUST listen!   DISCOVER: How We Grew An Artist Revenue 15x Why Qualitative Engagement Is An Indicator For Monetization Potential How Release Cadence Impacts Sales What To Do When Your Merch Doesn't Sell Out How To Structure Your Sales Promotional Calendar For Profit   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!   — — About 300k fans across social Ran sales promotion first to existing fans: $11,834.07 total store revenue that month He did 8k the previous year in ecommerce sales He was doing around $2000/mo in ecommerce when he came to work with us   Here's the levers we pulled to 15x his revenue to $312,158.12 total store revenue last year 2 album releases in that time Cold sales ads for CDs and Vinyl (edited) Warm sales ads for CDs, Vinyl and soft cloth Sales promos every 6 weeks Sales promos alternate between new vinyl variants and new soft cloth launches Nurturing email every week   sales promos as profit maximizes qualitative engagement as a monetization opportunity release cadence importance make more offers, let them be scarce, sell out sell out your stock on the road as extra stock

Ever wondered why some artists never seem to grow? The answer might be simpler than you think: they never start. Procrastination could be your biggest barrier to success...   In this eye-opening episode of Creative Juice, Jack and Circa tackle the #1 reason artists don't grow—failure to take the first steps towards growth! Learn about the psychology of procrastination in a music career and practical strategies to overcome it, the importance of being willing to experiment with marketing, releases, and content, how to focus on actions that move your business forward!   Whether you're debuting your first track or you’re an artist with millions of fans, this episode is packed with insights on how to take action on new opportunities, overcome limiting beliefs, and start pursuing your goals!   DISCOVER: How To Break Through Procrastination At Any Career Stage What Experimental Approaches Can Help You Move Past The Starting Line In Your Music Career Where To Focus Your Efforts To Propel Your Music Business Forward How AI Can Be Experimentally Used To Build Systems And Tools How To Learn To Effectively Use New Tools Fast Why Artists Fail To Act On Additional Opportunities As They Grow How Limiting Beliefs Can Hold You Back And Strategies To Overcome Them   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Lessons in the music industry show up through different paths…some are taught, some are fought through success and failure, and others are caught from experimentation…   In this episode of Creative Juice, Jack and Circa unpack ten music marketing and music business lessons to help shorten the learning curve to success in your creative career! From picking the best music to lead your marketing to brand building, people problems, and capturing viral audiences, there’s a lot of ground to cover from our 8 years of running a music marketing agency.   If you want a leg up that blogs and textbooks can’t give you, let the lessons in this episode point you in the right direction for navigating music marketing and the industry!   DISCOVER: Why Some Music Just Isn't Marketable and How To Select Your Best Music Where Music Videos REALLY Fit Into Your Marketing Strategy Why Social Media Virality Doesn’t Always Equal Easy Monetization How Repetition Is Key In Your Online Marketing Why People Problems And Bad Strategy Go Hand In Hand In Music Why The Belief That Music Is Recession-Proof Is A Myth How The Pareto Principle Applies To Artists   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

A simple trip to the grocery store today could change the course of your music career. Don't believe it?   In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting on social media looks like, how to write headlines that capture the attention of your fans, and tips for making your music releases, tours, merch, and content newsworthy!   If you want to stand out online among all the content noise, apply the lessons from this episode to your social media strategy and finally bridge the gap between the attention of strangers and fans!   DISCOVER: Why Many Artists Fail To Grab Attention Online How Terrible Copywriting On Social Media Is Costing You Fans How Tabloids, Reddit and Celebrity Gossip Can Help You Write Amazing Headlines How To Make Your Music Releases Newsworthy Where To Find Inspiration Outside Of Music For Your Copywriting The Difference Between Capturing The Attention Of Fans Vs. Strangers Why Insane Clown Posse Is The "World's Most Hated Band" How To Use True Stories To Create Real Connection With Your Audience   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!