Creative Juice
Creative Juice
Indepreneur
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
EP309: The Changing State of Music Distribution with Dame Ritter
In 2024, your music distributor may not make or break your career, but knowing what opportunities are out there for you is critical to your success as an artist...   So in this special episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, the Director of Communications at the music distribution company Too Lost to talk about all things music industry, from distribution deals, to artist management, monetization, and more! Learn about the current state of music distribution in 2024, how Too Lost stands out among distributors, and Dame will share insights on what artists may not know about the opportunities they might be missing!   Dame has worn many hats in the music industry, from running a record label to artist management, and now brings his wealth of knowledge to the Too Lost team. Don't miss this episode as a chance to learn from a seasoned music entrepreneur and professional!   DISCOVER: The Current State of Music Distribution in 2024 How Distribution Became a Commoditized Service How Too Lost Stands Out In The Industry (and How To Get Involved) What Opportunities Artists Miss When Working With Distributors How Artists Can Adapt Their Mindset To Succeed What Advice Dame Passes On To Artist Managers Today     RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Too Lost Keep Up With Dame on Instagram Launching a Digital Event and Offer with Dame Ritter EP178: How 6 Artists Made a Collaborative Album in ONE WEEK! w/ Damien Ritter Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Feb 13
40 min
EP308: Celebrating Indie Wins In The Music Biz
Independent artists and bands are stacking wins and breaking records daily! They just need a bit more publicity...   In this episode of Creative Juice, Jack and Circa share the stories of Indies both inside and outside of the Indepreneur community to inspire and show what's possible in your music career! Learn how artists are growing rabid fan bases, selling out shows, cracking chart positions, and building music businesses that support them full-time!   If you're looking for inspiration on how to crush your music marketing from top to bottom, look to the artists highlighted in this episode as models and starting points!   DISCOVER: How LaRussell Created His Own Market Through Unique Offers What Artists Like RJ Thompson and Laura Kidd Do To Make The Charts How Greywind Mastered Their Marketing Hooks for Content Why Artists Need To Release Music Early and Often How Dropping The Barometer for Production Sets Up Audience Growth   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Feb 6
30 min
EP307: How To Turn Fans Into Customers
Did you know that a fan who is a customer is 5 times more likely to buy from you again? Armed with that fact, it's mission critical for artists to convert fans into customers...   So in this episode of Creative Juice, Jack and Circa open up the strategy vault and break down the process of converting fans into customers using a Free+Shipping & Handling funnel! Learn how this strategy works for artists from pricing and costs, to upsells and the traffic sources to tap into, and get a first hand look at why providing value FIRST is the key to success!   If you're looking to take your first steps at monetization in your music career, this episode will be your guide to taking your fan relationships to the next level!   DISCOVER: How a Free+S&H Funnel Works for Artists Why Giving Value Will Help You Succeed as an Artist The Math and Metrics Behind the Funnel How To Turn Warm Fans into Customers for the First Time What Traffic Sources To Use for Your Funnel How to Price Your Products and Create Upsells   RESOURCES: Learn To Build A Free+S&H Funnel Inside IndiePRO How Indie Artists Are Getting PAID to Grow a Fan Base Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Jan 30
33 min
EP306: Funnel Building 101 for Your Music Career
Want to unravel the mystery behind marketing funnels and their role in music marketing? While funnels might just sound like marketing jargon, the reality is that they play a critical role in your music business already...   In this episode of Creative Juice, Jack and Circa demystify the buzz around marketing funnels to show how artists can deploy sales funnels in their music marketing. We zoom out to cover the three fundamental pieces that make up ANY funnel for ANY business, campaigns and processes for each step of a music marketing funnel. and how to set your goals for your music career!   If the concept of a marketing funnel in your music career is still a bit fuzzy or overwhelming, this episode is packed with tips to help you effectively build and manage your own music marketing funnel, based on what you're already doing!   DISCOVER: Why Funnels are More Than Just Software or Tactics The 3 Fundamental Steps of Any Marketing Funnel What Campaigns and Processes Fit in a Music Marketing Funnel How To Define Goals for Each Stage of Your Funnel Why It's Critical To Get Your Hooks Right First How NOT to Retain Your Fans   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Getting Everything You Can Out Of All You Got by Jay Abraham Andrew Schulz Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Jan 23
40 min
EP305: Artist Branding and How To Use it
The concept of branding gets a lot of talk in the music industry, but how do you apply it to your music day-to-day?   In this episode of Creative Juice, Jack and Circa dive into what branding truly means for your music career! Learn about what a brand is (and what it isn't), the misconceptions artists and music industry pros have about branding, how to build your mission and vision statement for your music business, and the ongoing battle between branding and marketing for many artists.   Don't let the term 'branding' intimidate you any longer. Let this episode be your guide on how to effectively apply branding to advance your music career!   DISCOVER: What a Brand Is and What It's Not Misconceptions About Branding in the Music Industry What Elements Make Up An Artist Brand How To Build A Mission and Vision Statement for Your Music Business When to Focus on Branding Activities PLUS: Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements!   RESOURCES: Learn Artist Branding and Music Marketing Strategies Inside IndiePRO Get Access To Our Artist Branding Workbook To Brainstorm Your Brand Elements! Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Jan 16
31 min
EP304: Combatting Brain Trash and Getting Your Music Heard Online
Make no mistake...creating and sharing social media content for your music isn't easy and for artists getting started, burnout can set in fast. So, how do you avoid it?   In this episode of Creative Juice, Jack and Circa discuss content creation and how music is discovered today and how artists can reframe their thinking and habits on social media growth! Learn how to approach your audience growth online, avoid social exhaustion, and make content creation and social media "social" and fun, like performing live!   Whether you consider yourself a social media machine or you're reluctant to share your first video, this episode will be a breath of fresh air to help you grow online in a way that feels sustainable!   DISCOVER: How To Think About Social Media Like A Live Performance Why Social Media Feels Like A Hassle As You Age Why Brute Force Hustle Doesn't Work For Most Artists How To Find Your Incentive For Your Artist Online Presence What To Say And Do To Hook Your Fans With Your Social Posts   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP300: Lessons Learned From Over 7 Years of Music Marketing Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Jan 9
27 min
EP303: Looking Beyond Fan Acquisition
Spend more than two minutes scrolling your social feeds as an artist and you'll be drowned in content about "getting more fans". When does fan base growth become a buzzphrase that doesn't serve your music career?   In this episode of Creative Juice, Jack and Circa explore why fan growth is just one leg of your music marketing strategy and why it's crucial to look beyond fan acquisition! Learn why artists often get stuck in the fan growth phase and fall for scams or ineffective strategies, and when to shift focus from fan growth to retention and value enhancement!   Don't let fan acquisition blind you to other aspects of growing your music business! This episode will give you a well-rounded approach to your music marketing strategy that leads to a sustainable fan base.   DISCOVER: Why Artists Get Stuck in the Fan Growth Phase The Pitfalls of Overemphasis on Fan Acquisition Why Social Media Algorithm Hacks Don't Work When to Focus Less on Fan Growth and More on Fan Retention and Value How and When to Make an Offer - And When NOT To   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Jan 2
28 min
EP302: Music Business and Marketing Predictions for 2024
As 2023 comes to a thrilling conclusion, let's shift our focus to the year ahead and what it holds for music marketing and the music industry as a whole!   In this special episode of Creative Juice, Jack and Circa dive into our music business and music marketing predictions for 2024! We'll explore the exciting future of independent music, AI and music production, the commoditization of distribution services, online privacy challenges, music NFTs, and the rising trend of catalog buying.   If you're determined to make 2024 your breakthrough year for your music career, this episode will get you looking toward future trends, inspire you to set ambitious goals, and propel you into the new year.   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO EP214: A Crash Course in Web3 and Music Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Dec 26, 2023
37 min
EP301: What Selling Drugs Taught Me about The Music Business
The music industry gets compared to a lot of other industries...but have you ever heard it compared to the illicit drug market?   In this episode of Creative Juice, Jack and Circa twist the narrative of music business economics and draw surprising and hilarious parallels between the music industry, drugs, and black markets! Learn about the economics of the music industry and the supply and demand dynamics of both music and drugs, why artists got the short end of the stick in the Wild West of the record industry, and how big-name artists are similar to drug dealers for public consumption!   If you're looking to navigate the music industry and want a new way to think about the psychology of your fans, this episode will both entertain and enlighten, giving you a path to own your alternative market!   DISCOVER: How the Music Industry Orchestrates Demand A Crash Course In The Economics of the Music Industry What Artists Don't Understand About Markets and Sales What Similarities Exist Between Big Artists and Drug Dealers Why Artists Got Screwed in the Wild West of the Record Industry How To Understand Supply and Demand of Music vs Drugs   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Dec 19, 2023
41 min
EP300: Lessons Learned From Over 7 Years of Music Marketing
We're celebrating 300 episodes of Creative Juice and sharing our personal lessons learned from 7 years of music marketing!   In this episode of Creative Juice, Jack and Circa share stories and lessons learned from over 7 years of Creative Juice episodes and from our agency IndieX, our coaching program IndieFounder, and the IndiePRO community. Learn from our experiences on selling high ticket offers in your music career, profitable album launches, the changing dynamics of social media over the last 7 years, email marketing, and more!   Whether you've been listening to Creative Juice since day one or this is your very first episode, we'll be sharing the lessons that have shaped our approach and recommendations that will help you take your music marketing to the next level!   DISCOVER: What Led Us To High Ticket Offers For Artists When Our Beliefs About Cold Traffic Music Sales Were Broken Why Email Marketing Continues To Be A High ROI Channel How To Craft Copy That Gets Fans' Attention What Has Changed About Organic Social Media Since We Started The Podcast   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO! Is Making A Music Video Actually Worth It? Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Dec 12, 2023
52 min
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