Show notes
On this episode Mark speaks with Dibrie Guerrero. "Dee" is the Focus Audiences Marketing Communications Manager at Ford Motor Company, where she’s worked since 2004. She is the woman behind many of Ford’s ingenious partnerships, including the 2021 “More than Tough” F1-50 program with DJ D-Nice. Buying a car is such a personal decision, Dee makes sure that Ford’s messaging, events, and partnerships are also personal and human centered. 1:05 Career path at Ford 3:35 Typical work week - Marketing Strategies 7:50 Planning Process working with multiple brands 9:06 DJ D-Nice “More than Tough” 14:24 Winning “Marketer of the Year” Award 15:40 Choosing right partners & projects 20:30 Future of experiential “Human-centered design & thinking” 23:26 Vehicle are an extension of your personality 25:39 Essence Festival – Most Memorable Event 30:42 Future of electric car market 33:45 Advice for recent grads 39:48 Connect with Dibrie on LinkedInDee Guerrero linkedin.com/in/dibrie-guerrero-a084768 https://www.essence.com/essence-festival-2022/ https://www.ford.com https://fordauthority.com/2021/01/ford-launches-new-2021-f-150-ad-starring-dj-d-nice-video/Mark Testa https://www.markstephenagency.com [email protected] https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/