Show notes
In this episode, Mark speaks with Danny Shaw. Danny is an accomplished product strategist, multidisciplinary designer, business strategies, project manager, and a Professor based in New York. Danny helps clients solve and avoid digital problems, which has been critical to event marketers as they move to the digital world. Mark and Danny discuss the pros and cons of the digital space, the importance of tracking analytics, and best practices when planning digital events. 0:50 Danny’s background 4:41 Essence Magazine 6:28 How digital events have evolved from past to present 7:27 Challenges to look out for in digital events11:05 Why it’s important to know your actual audience vs. who you think they are 12:14 Continuous monitor of feedback and analytics in the digital space 15:00 Best practice with working w/clients17:13 Essence Music Festival 19:00 How to put on successful events during the pandemic 20:18 Lessons & advice to students in digital space23:53 Upcoming events: live events in Cloud computing space24:52 Ways to connect with DannyDanny Shaw The Business Grind https://businessgrindshow.com/about-us/ https://www.helloshaw.com https://www.5linedesigns.com https://www.linkedin.com/in/dannycshaw Instagram @5linedesignsTwitter @MrPapers Mark Testa https://www.markstephenagency.com [email protected] https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/