The topic we will be covering is “Selling The Value of Marketing”,  we will be discussing the effectiveness of consistent brand marketing and the importance of stakeholder management in both franchised and member co-operative based businesses. My guest for today is Cam Davies. Cam has been in sales and marketing roles for the past 25 years with Tabcorp then spending 14 years at Nike Australia in roles covering Retail Operations, Product Management and Development, Sports Marketing, and Retail Brand Development. He then moved to Greyhound Racing Victoria and revamped the racing and events brand and also the Greyhound Adoption Program. Moving to BIG4 Cam overhauled the brand strategy and re-launched their loyalty program renaming it BIG4 Holiday Perks and re-establishing parks as a key element of the loyalty experience. Currently, Cam has dual roles at Associated Retailers Limited where he oversees the Sports Division and SportsPower network of sports stores as well as being the Group Marketing lead for other brands such as Toyworld and Compleat Angler. Pearl Jam: https://open.spotify.com/album/5B4PYA7wNN4WdEXdIJu58a

The topic we will be covering is “The Creator Economy”,  we will be discussing the intersection between building a career and a personal brand and the shift towards people in marketing and tech becoming independent creators who are building audiences at scale. My guest for today is Juan Mendoza, Juan is the creator and editor of The Martech Weekly (A weekly newsletter examining the latest news, research and important work in marketing tech), he is also a strategist at leading Martech agency The Lumery, he is a passionate tech enthusiast and a devoted father of two!! The MarTech Weekly: https://www.themartechweekly.com/ The Lumery: https://www.thelumery.com/ The Avalanches: https://open.spotify.com/artist/3C8RpaI3Go0yFF9whvKoED?si=y7omH2FwQ0KGu4w7iBbYTA

The topic we will be covering is “How To Successfully Implement Technology”; we will be discussing should you buy or build, the importance of strategy and the relationship between IT and marketing to deliver on the future state vision. My guest for today is Marta James - digital strategist, MarTech and CX leader. Marta has worked in several highly reputable companies including BetEasy, Toyota and Melbourne Airport, driving their digital and customer-centric transformation, MarTech and AdTech adoption and personalisation. Most recently delivered end to end the Salesforce Marketing Cloud implementation at Toyota to reinvent their 1:1 customer engagement approach.   LinkedIn: https://www.linkedin.com/in/martajames/ Spotify: https://open.spotify.com/album/198GsVgwHgoas39b8TcPYp

The topic we will be covering is “Agencies Of The Future”, we will be discussing creativity at the core, the importance of developing a more integrated offering, the shape of the work they will be delivering and of course the people that make the magic happen. My guest for today is agency veteran Michael Napolitano; Michael is the Group Managing Director at DDB Melbourne. I have had the luxury of working for Mike when he was the Managing Director at TBWA, he has also worked at GPY&R and been in agency land for over 20 years. LinkedIn: https://www.linkedin.com/in/michael-napolitano-2558841b/ Spotify: https://open.spotify.com/artist/6LBCQo20ri3tsvbsWWLmr6

The topic we will be covering is “Loyalty & Personalisation”, we will be discussing ‘What is Loyalty?’ both from the business and the customers perspective, plus the importance of data and relevance when it comes to driving advocacy. My guest for today is Elisse Jones; Elisse is a passionate customer-centric and data-driven marketer, Elisse's professional experience spans across the market, having worked in financial and professional services, Retail, FMCG, Sport and Franchising industries. Today she is the National CRM  & Loyalty Manager at Total Tools. LinkedIn: https://www.linkedin.com/in/elisse-jones/ Celine Dion: https://open.spotify.com/artist/4S9EykWXhStSc15wEx8QFK

The topic we will be covering is the “Rise Of The Marketplaces”,  we will be discussing why they exist, who their customers are and how do you stay innovative in what is becoming a crowded market. My guest for today is David Brice. David is a general manager and executive of the customer group at Envato. Envato is a bootstrapped 15-year-old, Melbourne based, 500 person tech company that’s best known for its digital goods marketplaces and subscription services. The company is focused on providing “Everything you need to get creative projects done”. It has generated almost US$1Bn of earnings for its community of authors and the ThemeForest marketplace remains the top destination for premium WordPress themes. LinkedIn: https://www.linkedin.com/in/davebrice/ Envato: https://envato.com/ Gomez: https://open.spotify.com/playlist/1LHF85TtJfn5ttoT8FpL9y

The topic we will be covering is the “How To Brand Yourself”,  we will be discussing how to build self-awareness, improve visibility and the importance of KPI setting. My guest for today is Chloé Oestreich. Chloé is a consultant, coach and speaker. She works with global organisations and coaches CEOs and senior executives internationally to help individuals become effective communicators, so they can be heard and lead with impact. Splitting her time between London and Melbourne, Chloé helps leaders gain greater confidence and clarity in business environments through coaching and leading development programs at companies including Macquarie Bank, The Boston Consulting Group, KPMG, Pacific Brands, Cox, and McCANN. LinkedIn: https://www.linkedin.com/in/presentationskillstraining/ Bongeziwe Mabandla: https://open.spotify.com/artist/5upKpIk1pv0hh0u2gwblwy

The topic we will be covering is “Creating A Brand”, we will be discussing everything from the logo, products, services and people that make the brand successful. My guest for today is Sanjay Gill. Sanjay is the CEO of Purebaby, Australia’s premier organic cotton baby and toddler brand. He has a history of working in the retail industry and a Masters in Information Systems. Purebaby: https://purebaby.com.au/ LinkedIn: https://www.linkedin.com/in/sanjay-gill-478b0827/

The topic we will be covering is “The Augmented World” and the way augmented reality plays a part in not just creating great brand experiences but is also solving large business problems. My guest for today is David Francis, CEO & Co-Founder of AR/VR Specialist Agency, Virtual Method. David is a pioneer of the AR industry, producing commercial consumer-facing AR for over 10 years now. He is regularly engaged to feature as a speaker to many different industries, internationally, about the disruptive or enabling impacts of AR and VR technologies. On top of creating and producing spatial content across scores of campaigns, for major brands in many verticals, David has also worked for-and-with leading hardware and software companies in the space, before founding Virtual Method in 2016. DJ Shadow: https://open.spotify.com/artist/5CE2IfdYZEQGIDsfiRm8SI Virtual Method: https://www.virtualmethod.com.au/platformsandpartners Gucci Gamification: https://www.goodtoseo.com/guccis-gamification-chief-on-strategy-dungeons-dragons-and-digital-transformation-econsultancy/ Zappar Example: https://vimeo.com/zappar

The topic we will be covering is “Demystifying Data”,  we will be discussing how businesses and in particular marketers can capture, manage and action data. My guest for today is Adam Cordner, Chief Problem Solver at Domo a leading Business Intelligence Software platform. Adam has been working in marketing technology for over 15 years with the likes of Microsoft and Salesforce. LinkedIn: https://www.linkedin.com/in/adam-cordner-3aa540105/ Metallica: https://open.spotify.com/album/2Kh43m04B1UkVcpcRa1Zug Rage Against The Machine: https://open.spotify.com/artist/2d0hyoQ5ynDBnkvAbJKORj Tribe Called Quest: https://open.spotify.com/album/0EguP4tsJurU5I8ocCxdyb Animals As Leaders: https://open.spotify.com/artist/65C6Unk7nhg2aCnVuAPMo8 Brain Dance: https://open.spotify.com/album/13jTvLPx2N9JbLOmq4yYQW?highlight=spotify:track:7cO6rxZSi7Ura92FtspKaf