On this episode of Crap No One Tells You, Adam Benjamin joins us to discuss some of the unknown aspects within the digital marketing landscape. With over 15 years of experience in marketing, Adam recognized (and capitalized on) the shift from traditional to digital marketing early on, and has recently helped Starke raise tens of millions of dollars in revenue for many businesses, ranging from start-ups to some of the top companies in the world. Now, he is here to share his field knowledge as we talk about the marketing mistakes of small businesses, modern advertising, the impact of ChatGPT on the industry, Ad-spend, how digital and social media marketing affects CPM, and more!Adam BenjaminCEO + Co-Founder of Starke Marketinghttps://wearestarke.com/Thank you to our sponsor, RedKnight! https://www.redknight.com/RedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

On this episode of Crap No One Tells You, Christopher Nelson joins us to talk about the things you might not know about managing your money. With over a decade of experience as a financial advisor, Chris is here to share about and clarify the aspects of good financial planning, leveraging your money, interest rates, debt, student loan management, 401k planning, tools and resources that can help you effectively manage finances, and more!Christopher Nelson, RICPFinancial Advisor, 1847Financialhttps://1847financial.com/Thank you to our sponsor, RedKnight! https://www.redknight.com/RedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

On this episode of Crap No One Tells You, Robert Lepore joins us to talk all about the Hotel Industry. With over 30 years of hotel management experience, Bob has seen almost everything that the business has to offer. Now, he is here to share about the industry from a general manager's point of view, what it takes to run and work at a hotel, how the business has changed due to COVID (and what it used to be like), how to search for hotels and assess reviews, the operations and marketing of big hotel brands, financial aspects of the trade, and much more!  Robert L. Lepore, Hospitality Performance ExpertManaging Director, National Hotel Consultants, LLChttp://www.nationalhotelconsultants.comThank you to our sponsor, RedKnight! https://www.redknight.comRedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

On this episode of Crap No One Tells You, Rob Peterman joins us to talk about the power of mentorship and Big Brothers Big Sisters. Serving as our mentor for the duration of the pod, Rob tells us all about what Big Brothers Big Sisters is as an organization, his personal anecdote about how much his mentor helped and changed the course of his life for the better, how the organization helps vulnerable youth succeed, what it takes to become a “big” or “little” in BBBS, how the agency checks and matches mentors, how to help the agency, and more!Rob PetermanMarketing and Events Manager, Big Brothers Big Sisters Bucks Countyhttps://bbbsbc.org/Thank you to our sponsor RedKnight! https://www.redknight.com/RedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

On this episode of Crap No One Tells You, Seth Lejeune returns to the studio. Rather than talking more about realtors, we chat about the buyer’s end and the process of buying real estate this time around. As a realtor, Seth knows a thing or two about buying real estate, and now he’s here to share his inside knowledge about the steps one should follow when buying, choosing a lender, the transactional ins-and-outs, inspections and appraisals, mortgages, and more!Seth Lejeune, Pennsylvania RE/MAX AgentLeader of The Seth Lejeune Team, Remax Homepoint in Schwenksville, PAhttps://www.remax.com/real-estate-agents/seth-lejeune-schwenksville-pa/102086222Thank you to our sponsor, RedKnight! https://www.redknight.com/RedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

On this episode of Crap No One Tells You, Jimmy Talbert joins us to talk all about video marketing. As Co-Founder and Head of Marketing for WHYnot Results, Jimmy has worked with, and learned from, some of the most innovative marketers in the world… and has the results to show for it! From his studio in Arizona, Jimmy is here to tell us about the current state and evolution of video marketing, what his job entails, content creation and production, editing and the use of “jump-cuts,” stories from the job, and more!Jimmy TalbertCo-Founder, Head of Marketing of WHYnot Resultshttps://whynotresults.com/Thank you to our sponsor, RedKnight! www.redknight.comRedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

On this episode of Crap No One Tells You, Dawn Abbamondi speaks to us about all the crap we didn’t know about franchising. With over 20 years in the franchising industry, and having been a franchisee herself, Dawn is a “franchise player.” Now, Dawn is here to tell us about what it takes to be a franchisor/franchisee, guidelines and regulations, financial aspects of opening a franchise, the necessary knowledge a franchisee should have before opening a business, transfer processes and restrictions, and more!Dawn Abbamondi, CFEVP of Marketing and Brand Development, SMB Franchise Advisorshttps://smbfranchising.com/Thank you to our sponsor, RedKnight! www.redknight.comRedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

On this episode of Crap No One Tells You, Justin Kendter talks to us about the lesser known aspects of Medicare. As an insurance broker who specializes in plans for Medicare beneficiaries, Justin is well-versed in the field. Today, he is here to discuss the lesser known crap regarding the topic and his profession, such as Medicare regulations, what his job entails, prescription plan details, coverage aspects, enrollment timeframes, and more!Justin KendterInsurance Broker, Owner of K Insurance Solutionshttps://www.jwksolutions.com/Thank you to our sponsor, RedKnight! www.redknight.comRedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

On this episode of Crap No One Tells You, Mike Esposito joins us to talk all about tech school. As someone who has tons of experience in IT and tech-ed, Mike has seen the benefits of technical school on others, and reaped them himself. Now, he is here to speak about the benefits tech school can bring those who do not want to attend traditional colleges, the different programs and certifications within the technical field, schooling options and work opportunities in the trades, and more!Mike Esposito, CompTIA Certified (A+, Network+, Security+)Career and Technical Education Instructor at MBIThttps://www.mbit.org/Thank you to our sponsor, RedKnight! www.redknight.comRedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?

On this episode of Crap No One Tells You, Beth Allen joins us to talk about being, and what it takes to be, a female homeowner. As a homeowner, licensed contractor, and teacher of home-improvement, Beth has a crap-ton of knowledge and experience in her toolbelt. Join our conversation as she explains what goes into being a good homeowner, how to avoid falling victim to home improvement scams, what to look for when attempting to fix issues in the home,  how to stay vigilant when attempting DIY home improvement labor, and more!Beth Allen, Licensed ContractorOwner, DIY Hip Chickshttps://diyhipchicks.com/Check out her YouTube Channel, @DIYHIPChicks!Thank you to our sponsor, RedKnight! www.redknight.comRedKnight.com - our sponsor and host Want to turn your small business into an awesome brand so you can see more consistent growth?