As the pandemic has changed every aspect of business, CPAs have been thrust to the frontlines of economic recovery. Businesses wrestling with maintaining their operations short-term while trying to find opportunities longer-term are looking to the people they trust most for help. Enter the CPA. This episode of “Big Ideas!” explores the important characteristics of being a business advisor, how CPAs can advise their clients now, and why the business advisor role is critical both clients’ and the profession’s future.