Course Launch Podcast
Course Launch Podcast
Sarah Guilliot
Training and resources around design, copy and strategy for sales pages, emails, social media and everything else you need to fill your online course or group program! Brought to you by Sarah Guilliot ("Sarah G." for short!) a Launch Strategist with 20+ years experience in User Experience (UX), design and copywriting. She's created hundreds of sales pages, site architecture, and high profile campaigns for big tech corporations such as Microsoft, GoDaddy, & T-Mobile. She currently runs her business at www.sarahdesign.com where she provides training and resources for course creators and coaches.
7. Bad UX in the wild!
Hot tips on how to protect yourself (and your sales) by checking in on the experience you've created for YOUR customers. Plus, a funny story about a poor user experience I had this week from a reputable company.
Mar 6, 2023
7 min
6. It's ok to pivot your business (and identity!)
Pivoted your business idea a few (hundred) times? Me too and it's nothing to be ashamed of. Listen in for some encouragement around the process of pivoting ideas AND your identity, all at the same time. It's a wild ride and you're not alone!
Feb 27, 2023
16 min
5. Left-aligned text is your friend
I've reviewed hundreds of sales pages and landing pages and one of the most common design mistakes I see is centering ALL the copy on the page. In this episode I'll explain when it's ok to center align and when it isn't, so you make the strongest page possible -- a page that books out your program with ease!
Feb 23, 2023
6 min
4. The "No Sales Page" Sales Page
A fancy Sales Page isn't always the right solution for everyone. Sometimes it's better to launch with a simple Google Doc and personal outreach instead. Think that might be the solution for you? Tune in for the deets!
Feb 23, 2023
5 min
3. Bottoms Up!
Feeling stuck with your Sales Page because there's SO MUCH PRESSURE on that first headline (the "hook") to perform? I get it, and I feel it too! My trick to get past this scary section is to tackle the the easy stuff first...start at the bottom of the page instead!
Feb 23, 2023
8 min
2. What the heck is a Sales Page, anyway?
Landing page, sales page, squeeze page...it's all so confusing! What do you need to create and what should be on it? I'll walk you through the common names and types so you feel more confident tackling this oh-so-scary step in your online course / program launch!
Feb 23, 2023
5 min
1. Welcome to The Course Launch Podcast!
A little intro to the podcast and what you can expect to hear from me :)
Feb 23, 2023
1 min