Have you ever set big goals in January and found yourself off track by February? This episode kicks off Steph’s month-long planning series. She shares how Year on the Wall started in 2018 as a homemade fix for a toddler mom and new business owner who was overwhelmed, and how it grew into a planning movement that thousands of entrepreneurs now use. You’ll hear: Why a goal list is not the same thing as a planThe real reason most plans are dead by FebruaryHow to plan around your life inste...

What happens when 13 women who’ve only ever met on Zoom finally get in the same room? In this episode, I’m sharing the details on my first-ever two-day live event for my Sold Out Group Programs mastermind clients. You’ll hear: Why my clients said they got two weeks of coaching in two daysHow I paid for a $10K event out of cash flow, and why I see it as an investmentThe first step I took when I had no idea how to plan an eventHow a live event turned into a deadline for new curriculum, branded ...

What if the most committed thing you could do for your business is not quitting your job? In this episode, Steph shares a side of her story she rarely talks about: two failed businesses, a part-time customer service job she took after leaving a director-level role, and a full year of contract work that kept the lights on while she built her business to nearly six figures. If you’re in the early innings of your business, this one’s for you. Steph gets honest about the financial pressure many e...

What happens when you set a “delusional” goal and then commit to the most boring plan possible? In January, Steph said out loud that she was going for a million dollars in a single year. In this episode she gives an honest, no-filter update. Steph shares the real numbers and the real strategy behind them, plus the mindset that keeps her going without spiraling about the million. You’ll hear: Why “boring” is Steph’s word of the year, and how focusing on one hero offer changed everythingThe sim...

"I just don't think I can afford it." Does your stomach drop when a prospect says that? Do you back off, thinking it would be rude or pushy to keep the conversation going? Then this episode is for you. In this episode, Steph takes on the most common objection in any industry, the money objection. She shares the same insights she's been coaching her Sold Out Group Programs clients on, straight from the sales calls they've sent in for review. Sometimes "I can't afford it" is real, and Steph is ...

In this episode, Steph unpacks the "ick": that visceral, gross, out-of-alignment feeling that creeps in when you're selling, and walks through the single shift that turns it around. She breaks down the three specific moments where the ick shows up most (reaching out to your warm network, crafting your "what do you do?" one-liner, and sitting on a sales call wanting the client so bad), the one thing that's always happening when the ick hits, and how moving the spotlight off yourself and onto t...

In this Walk & Talk style episode, Steph breaks down the real numbers and the real mindset shift behind a launch that started with just six sales and ended with 41 paying clients for her 30-Day First Clients Fast Track. She walks through the exact moment she almost canceled the whole offer, the "driver swap" that changed everything, and the specific strategic moves (the webinar, inviting mastermind clients in, the email rallying cry) that carried it the rest of the way. What You'll Hear I...

Steph unpacks a pattern she's watching play out in real time: the online business world skipping mindset work in favor of pure strategy, and why that's setting people up for the same crash she lived through after her own rapid success in 2020-2021. She makes her case using a driver/car analogy, digs into her complicated feelings about AI from both sides of the fence, and lays out the punchline: for every strategy or AI skill you build, you need a corresponding mindset skill to counterbalance ...

This week's episode is a different kind of story. Steph and her family spent Labor Day weekend at a YMCA family camp, something her husband grew up doing every year and always called one of his top childhood memories. Steph never fully understood why until she experienced it herself: no air conditioning in 100-degree heat, a drained pool, cold showers that couldn't touch the heat, and days built entirely around dining hall meals and outdoor activities. It was not her idea of a dream vacation....

Steph just finished 30 straight days of posting on Instagram, and she is the first to tell you it was not her best work. Some posts got four likes. Some went mini viral. And by the end of it, 135 new people had walked through her doors. In this episode, Steph makes the case for the 30-day challenge: picking one direction, and doing a little bit every single day. This one is for you if you have ever thought: "I'll start once I know what I'm doing." "I don't want to put out anything that ...