For years, conversion copywriting has been treated as the gold standard in marketing. If the landing page converts, the copy is working…right? But what if conversion isn’t actually the most important metric anymore? In this episode, I’m sharing why the copywriting is no long only about getting the sale. It also needs to speak to the right clients who stay. Because if someone buys once and disappears, something in the marketing experience was misaligned. Values-First Marketing shifts the focus...