Values-First Marketing
Values-First Marketing
Megan Kachigan
Step Back From Marketing Without Losing Brand Voice or Audience Trust
15 minutes Posted Feb 18, 2025 at 10:00 am.
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Feeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not what you signed up for. As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn’t sound like you, the messaging isn’t quite right, and suddenly, you’re back in the weeds fixing everything yourself. This is all too common. Successful entrepreneurs hesit...