Claire Suellentrop learned early on at Calendly that focusing on existing customers, instead of just acquiring new ones, is the best shot SaaS companies have at rapid growth.

Since then, she's taken the same formula and applied it several times over for some of the fastest-growing tech companies in the world.

Here, Claire shares her firsthand experience and what it's been like teaming up with Georgiana Laudi to create Forget the Funnel and Elevate.

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