Andy Crestodina is an 18-year veteran of the digital marketing space, co-founding the web design company. He writes blog posts, newsletters, records videos, conducts webinars, and gives presentations around the country on content strategy, search, and analytics. He even finds time to teach at Northwestern and in Barcelona. Here’s why he believes most people measure the wrong marketing metrics, why the stuff that used to be good enough a decade ago isn’t today, how to balance content quality vs. quantity, and how to make content promotion exponentially easier.

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