In this episode I talk to Alex Brassill, the co-founder of Jnck Bakery who are creating indulgent freshly baked goods that carry zero guilt. Jnck Bakery are fusing age-old baking techniques with cutting-edge technology to create a cookie that has 90% less sugar than your average retail product, 10g of fibre and 8g of protein but still provides all the same comfort. Topics: From sports nutrition to cookies: The story behind Jnck Bakery Making the UK happier and healthier: Their mission How Jnck Bakery set themselves apart from other brands The art of creating a cookie: How the Jnck cookie was created How they ensure freshly baked and the benefits of a frozen supply chain Inspiration behind the four flavours How to approach product development in a start up environment How their cookies are truly de-junked Validating the product with consumers Whats next for Jnck Bakery & where to find them Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104 Jnck Bakery Website - https://jnckbakery.co.uk/ Instagram - https://www.instagram.com/jnckbakery/?hl=en

In this episode I talk to Will Little, the managing director of Little’s Coffee, who are seeking to disrupt supermarket shelves with their flavoured coffee. Their product development journey explains why there are very few disruptor brands in the monopoly that is the instant coffee market, and why doing less, but better, is a winning strategy for a strong product line. Topics: California to Finland to the UK: The story behind Little’s Coffee How Little’s are disrupting the consumer coffee shelf The target consumer & changes in shopping habits The product range: Now vs then Coffee sourcing and traceability The NPD process: New flavours, panels and wacky ideas Packaging: The journey to plastic free & closing the loop with podback Creating a team culture Will’s top advice for creating a successful food brand Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104 Little’s Coffee Website - https://wearelittles.com/ Instagram - https://www.instagram.com/wearelittles/?hl=en

In this episode I talk to Max Kohn, one of the three brothers behind The Jolly Hog, a staple brand on UK retail shelves with their British, award-winning meat products. Their product development journey showcases how instinct, taste and a strong core identity can lay the foundations for a successful food business. Topics: How The Jolly Hog came to be: from rugby to retail The sausage retail space once upon a time The importance of upholding welfare Creating a signature product & experimentation Their approach to NPD & EPD: the onion & panelling Where they find inspiration Pigsty: Developing for restaurant Branching into the world of publishing: the Pigs In Blankets Cookbook How to win Great Taste awards Branching out from pork Encouraging innovation within your team The Jolly Hog Website - https://thejollyhog.com/ Instagram - https://www.instagram.com/thejollyhog/?hl=en

Do you love food? Are you curious about how food products are made? Do you ever wonder what your favourite food brands will launch next? Those are all questions we'll be exploring on Cooking Up Innovation. Stay tuned and stay curious.