Show notes
SummaryThis week, I’ve invited Lorna Scully, an email marketing expert, onto the podcast to share her insights on the challenges of social media marketing and the power of email marketing. She discusses the importance of building and maintaining an email list, optimising email strategies, and the significance of segmentation and personalisation. Lorna emphasises the need for creativity in email marketing and provides practical do's and don'ts for effective campaigns. Additionally, she touches on GDPR compliance and the necessity of explicit consent in email marketing practices.TakeawaysEmail marketing allows for direct communication with interested audiences.Social media can be overwhelming and often leads to conflicting advice.Building an email list is crucial for long-term business success.Segmentation helps tailor messages to specific audience interests.Creativity in email marketing can enhance engagement and conversion rates.Consistency in branding across emails and websites is essential.GDPR compliance is necessary to avoid legal issues in email marketing.Testing different email formats can lead to better understanding of audience preferences.The importance of clear and concise subject lines to increase open rates.Regularly cleaning your email list can improve deliverability and engagement.Chapters:00:00 Navigating Social Media Frustrations03:06 The Power of Email Marketing05:55 Building and Optimizing Your Email List08:33 Creative Email Marketing Strategies11:11 Consistency in Branding and Communication29:26 The Color Orange: A Personal Branding Journey30:56 Choosing the Right Email Provider for Your Business34:26 Email Marketing Do's and Don'ts37:47 Crafting Effective Subject Lines40:50 Building and Growing Your Email List45:57 Understanding GDPR Compliance in Email MarketingFind Lorna Online:Instagram: @lornascullyukThreads: @lornascullyukLinkedIn: https://www.linkedin.com/in/lornascullyemail/Website: https://lornascully.com/