Show notes
In this week’s conversation, Holly discusses her journey into journalism, and writing. She shares insights into the relaunch of her magazine 'In the Country,' its new focus on Western lifestyle, and the challenges of marketing her new book. Holly reflects on her creative process, the importance of community in business, and the persistence required to succeed as an entrepreneur. The discussion also touches on the balance of managing multiple projects and the evolving landscape of social media marketing.Key PointsThe relaunch of 'In the Country' was driven by passion.The magazine now focuses on Western lifestyle trends.Holly's book reflects her journey of self-discovery.Marketing a book is a different challenge than a magazine.Community support is vital for small businesses.Persistence is essential in entrepreneurship.Balancing multiple projects requires effective time management.Social media marketing has changed significantly.Chapters02:01 Navigating Change and Growth04:47 Relaunching 'In the Country'07:11 Embracing the Western Lifestyle10:08 The Journey of Writing a Book12:44 Marketing Challenges in the Digital Age15:19 Self-Publishing Insights18:03 The Differences in Publishing Processes32:18 The Rise of Book Influencers34:53 Navigating Social Media for Authors37:32 Balancing Passion and Profit in Business44:51 The Journey of Entrepreneurship50:31 Building Community and Brand LoyaltyFind Holly Online:In The Country Magazine: https://www.inthecountrymagazine.com/In The Country Instagram: https://www.instagram.com/inthecountrymaggHolly’s Instagram: https://www.instagram.com/holllythomson/Holly’s LinkedIn: https://www.linkedin.com/in/holly-thomson-153670144/Holly’s Substack: https://substack.com/@hollythomsonRead “A Search of Kinds”: https://www.amazon.co.uk/Search-Kinds-Holly-Thomson/dp/B0DJKC2RJT/ref=sr_1_1?crid=T38ZQEGCSACI&dib=eyJ2IjoiMSJ9.1ljUSZppkOEvZpoDeZg8qQ.COitixbDLUD27iLfuzJ7RYf6dHlrfaqN6diW8PxGb5Q&dib_tag=se&keywords=a+search+of+kinds+holly+thomson&qid=1741203088&sprefix=a+search+of+%2Caps%2C91&sr=8-1