What the heck is a product ladder and how does a course fit into one? Well, the answer is: perfectly! :)
A product ladder is a range of products that you offer your clients and customers. Each step of the ladder contains products of various prices and features. You may choose to offer a book, then a course, then a coaching program, then a mastermind program. You may choose to offer a line of mini-courses, a masterclass, and a bundle of courses.
As you can see, product ladders provide us with the ability to diversify our product line to cater to customers of different types and willingness to invest. You can also use steps of the ladder to build relationships and select ideal fits for advanced programs or courses! Product ladders are a very strategic tool for growing your business!
You can learn more about me and Marino Training at https://www.marinotraining.com/
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