HOW TO RESPOND TO “YOUR COMPETITION COSTS LESS THAN YOU” Clients and prospects will frequently say things like: -You COST too much. -Your fees are too high. -Your COMPETITION costs less than you. Where many go wrong is by improvising a response instead of following a DISCIPLINED PROCESS for handling objections. Most of the time a cost objection is actually a VALUE PERCEPTION PROBLEM. The cost is NEVER AN ISSUE when perceived VALUE is CLEAR and desired. There is a strategic decision you can make to set yourself apart so you don’t have to get stuck in a cost/price competition. WATCH the video to learn what your COMPETITIVE ADVANTAGE is and how you can simply and easily reposition “low cost” as a drawback rather than a benefit. ….. READ: Conversations: How to Manage Your Business Relationships One Conversation at a Time — Available now on Amazon http://a.co/d/7Ruhapu CONTACT: [email protected] Conversations About Conversations - Episode 81 #conversationsaboutconversations