Kevin and Nate sat down to talk about Ideal Customer Profiles (ICPs) as they relate to their significance in content marketing.
This episode is packed full of advice from which internal teams/departments likely have the most information to help your marketing department understand customers to using the Jobs To Be Done framework to understand their "pain points."
Key moments in the discussion:










Using other teams and pivoted CRM data to identify ICP data

How earlier stage SaaS companies can identify their ICPs

Ineffective persona building vs understanding the human who is reading your content

Understanding ICPs based on the Jobs To Be Done (JTBD) framework

Practical advice for getting to know your ICP's pain points

Start your content strategy with a product-led approach

What happens when you create content that isn&rsquo;t focused on your ICP

Strategies for Identifying Content Topics & Search Intent

Welcome to the Content That Grows podcast by Ten Speed, where we discuss the strategies and tactics that make the top content marketing programs successful. Here you’ll find interviews with our experienced team members and various in-house content leaders aimed at providing you with the most relevant advice in marketing, today.