In this episode I discuss marketing automation, analytics and attribution with Carly Schrager, CEO and Founder of Definitive Results. Carly focuses on the combination of technology and marketing when implementing and optimizing marketing automation programs for her clients.

We talk through team structure, the partnership between sales and marketing as well as the skill sets required to stand up a marketing automation program. With so many organizations reprioritizing their digital marketing programs and figuring out how the buyer's journey has changed over the last year how do you gain alignment on reporting and attribution? How does your marketing automation program need to adapt to these changes? How do you measure and show results?

This is a must-listen conversation for digital marketers, communicators, sales and marketing leaders as we talk through how organizations can bring all of these varying stakeholders together to agree on KPI’s, analytics and understanding the requirements for a successful marketing automation program.