Nathan Doyle, Associate Creative Director at Scorch provides a unique perspective on storytelling and what it takes for brands to build trust with their audience through content marketing. He answers the question: “how do you build trust?” and describes a method approach that relies on empathy to connect with the audience and how he incorporates his background in creative writing to help tell stories.

Nathan and I share how we view the changing landscape in content marketing as a result of the global pandemic and what it means for authentic connections while working remotely with kids at home. We also get into his early take on conversation ads from LinkedIn as well as a few content research tools that I had never heard of before.

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