] Nathan’s background[00:05:52] - Paid media campaigns, go to tools[00:08:40] - What is your agency “hero” story[00:13:49] - Paid media, traditional in-store vs eCommerce[00:20:32] - Coming trends in paid social that will catch people by surpriseQuotes from the Episode:“Big brands can actually use Facebook and instagram ads the same way that theywould buy any other type of media.” [00:04:00]“Let’s say your drop off is like 60% between your collection page to your productpages, well that means your collection page isn’t converting very well.” [00:06:51]“Facebook and Instagram is the equivalent of dropping this physical location store intothe biggest shopping mall in America.” [00:14:46]“The power of retargeting and the power of loading your product feed into Facebookand having those carousel display ads is a core foundational of any brand sellingonline.” [00:20:04]Links:Hot Jar - https://www.hotjar.comFacebook Pixel, explained: https://www.oberlo.com/blog/facebook-pixelhttps://www.linkedin.com/in/nathan-otwell-b1a976a5/