] background of Old North Collective [00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics [00:07:56] - stop doing just search engine marketing [00:10:04] -  leveraging non traditional marketing tactics to hit the Gen Z and millennial audience [00:18:21] - value of partnership between agencies and platforms[00:22:40] -   What are some coming trends that will take people by surprise Quotes from the Episode:“If I do something by gut or feeling, I am doing it wrong.” [00:03:33] “Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.” [00:08:40] “When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.” [00:11:07] “The more personal you become with communication, the less you need to communicate.” [00:14:48] Links: Old North Collective - https://www.onc.designQuantcast Measure ([https://www.quantcast.com/products/measure-audience- insights/)) Fullstory ([http://www.fullstory.com])Qualtrics ([https://www.qualtrics.com/](https://www.qualtrics.com/))What is Omnichannel? ([https://loyaltylion.com/blog/omnichannel-ecommerce](https://loyaltylion.com/blog/omnichannel-ecommerce))Popeye's Chicken Sandwich ([https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6](https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/#3f20495579d6))Voxie SMS Messaging ([https://www.voxie.com/]Headless Commerce ([https://www.digitalcommerce360.com/2018/12/05/what-is-headless-commerce-and-why-it-is-growing-in-popularity/