] Background about Mad Fish Digital[00:02:49] - Differences of working with B-Corp brands from a strategy perspective [00:03:36] - Tool sets, favorites to use and why[00:04:49] - Approach to last touch attribution[00:05:59] - Trends in the SEO/SEM realm, good or bad[00:08:24] - Shoppable content, why is it effective/important [00:12:08] - Best “Our Agency is the Hero” story Quotes from the Episode: “Starts with understanding the goals of what a client is looking to accomplish and what we are looking to track.” [00:04:51] “Anyway that a brand can more seamlessly connect a product to a user in their research phase is going to be beneficial.” [00:08:28] Links: Mad Fish Digital VisibleBright funnel https://www.madfishdigital.com http://www.visiblesystemscorp.com https://www.brightfunnel.com