] Background of how Noticed was started[00:04:21] - Go to tools for building out a site[00:05:40] - Personalization trends [00:08:33] - Defining your brand, guidelines, marketing profiles, and digital strategies [00:09:19] - Common headaches when managing a site build[00:13:02] - Best “Saving the Day” story for Noticed[00:16:24] - Growing trends in the next year Quotes from the Episode: “One of the challenge we have with some of the brands, especially the ones that are growing really quick, is not really having the brand defined.” [00:08:19] “If you're a small brand, hire an eCommerce manager.” [00:09:54] Links: Noticed https://www.noticed.com Yotpo Swell Nosto https://www.yotpo.com https://www.swellcx.com https://www.nosto.com