What's most important when making a decision as a consumer? Alex discusses a break down. 

“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?

Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

Alex discusses the science of problem recognition in marketing strategy. 

Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here. 

Alex discusses the role of emotional appeal in marketing strategy. 

Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .

Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real! 

Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet 

Alex discusses interviews with two segments of the household life cycle.