We will integrate that new business unit by deploying technology, they said. It is as simple as buying a new tool, they said. False. Integration is more than just putting Tech A together with Tech B via an API. Integration goes to the heart of how things work together: people, process and THEN technology. I figured the smart people I know would have something to say about the topic. And boy was I right. After more than an hour of conversation, digested down to ~30 minutes for you, the viewer, I give you Consultants Saying Things - The One About Value Networks.In Episode 7, Chris, Shashi, Bill and Phil discuss integration and value networks. Topics include:- What do we really mean when we say 'integration' ?- What is a value network?- Why should we care?