Consultants Saying Things
Consultants Saying Things
Chris Lockhart
Episode 06: The One About 'CRM'
41 minutes Posted Jul 29, 2018 at 3:16 am.
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Show notes
How has the customer journey changed lately in your business?
In this episode, Chris, Shashi, Bill and Phil talk about the changes in the sales process, marketing efforts, the delivery of experience, and ongoing customer relationship management.
Topics include implications for small, medium and large companies, the differences between traditional and more digital enterprises, the advent of AI and RPA for CRM, and the trade-off of customer relationship quality vs. delivery cost.