Jake Gifford &nbsp;is a personal trainer &amp; doctoral researcher from Chesham, with research interests in physical activity, weight and health inequalities. He &nbsp; 
looks at the broader social processes, barriers, and facilitators which impact health and well-being to better inform policy and reduce health inequalities across the population.
We discussed:
- Jake's interest in health inequalities
- Understanding biological, social and environmental factors influencing weight
- Why guilt, fear and shame are ineffective motivators
- Healthism and the moralisation of health behaviours
- Consequences of assigning individual responsibility for health
- Thoughts on the UK’s strategy to tackle obesity
- How we can practice inclusivity as coaches or practitioners
Find Jake here:
<a href="https://jakegifford.co.uk/">Website</a>
<a href="https://www.instagram.com/thephitcoach/">Instagram&nbsp;</a>
<a href="https://twitter.com/thephitcoach">Twitter</a>
Find me here:
<a href="https://www.instagram.com/shannonbeer_/">Instagram</a>
<a href="https://www.shannonlbeer.com/">Website</a>
<a href="https://www.shannonlbeer.com/coaching">Coaching</a>
<a href="https://www.shannonlbeer.com/coaching-package">Mentoring</a>

Promoting Health & Fitness Without Restriction with Siobhan O'Hagan

Health and Confidence Shannon Beer chats to experts on body image, self-compassion and mental health. We share tools and strategies to develop the strength and confidence to live more fulfilling lives. 

The information, opinions, and recommendations presented in this Podcast are for general information only and not a substitute for medical or treatment advice. The views, information or opinions expressed in the Podcast are solely the views of the individuals involved and by no means represent absolute facts. Opinions expressed by the host and guests can change at any time.