Connecting the Dots
Connecting the Dots
ashby & watts consulting
Lee Ashby Watts, marketing and branding strategist and speaker, shares three practical and helpful tips for three minutes on marketing and branding for the small business owner, entrepreneur or business leader. Listen to her episodes as she helps leaders "connect the dots" and take their marketing and branding to the next level. To contact Lee with questions or an interview, send an email to [email protected] or visit her website at ashbyandwatts.com
The Key Elements of Marketing Plan and Strategy
Marketing plans are critical for growing your business or organization. But, it doesn't need to be that difficult. In this episode, I will address how to create a simple marketing plan.
Nov 15, 2021
20 min
The Power & Purpose of Knowing Your Target Audience
Understanding and knowing your target audience is so critical to growing your business or organization. Often business owners will hesitate to focus on a specific audience because they thing it means they are elminating other potential clients or customers. However, focusing on your ideal and target audience or buyer personas can actually GROW your audience. This episode will touch on a few ways you can determine who your audience is and the benefits of knowing your target audience.
Nov 8, 2021
16 min
Why Clarity Matter and How to Get It!
Clarity is king if you want to grow your business and brand. In this episode, Lee highlights why clarity matters in your marketing strategy. She follows up with some tips on how you can work your way toward creating more clarity in your business and marketing.
Aug 3, 2021
18 min
Create a Killer Content Strategy
Content marketing is powerful. When you are able to create a strategic content plan, it leads to trust with our audience, which leads to revenue and growth. In this episode, Lee Watts breaks down what is important to ask yourself when creating a content strategy. Are you read to connect the dots?
Jul 23, 2021
11 min
How to Be a Person of Influence: 5 Qualities We Should Possess
So many of us want to have influence on those around us. In this episode, I discuss 5 qualities we need to have influence. Be sure to listen and let me know your thoughts. Also - be sure to follow me on IG at lee_ashbyandwatts
May 5, 2021
15 min
Why is Your Story Important?
We all have a story, both personally or for your company or organization. Your story is important. And the reason we need to know our story and how to tell our story is to 1.) connect; 2.) customers/clients; 3.) credibility; 4.) make music.Listen to this episode to learn more. Contact me at [email protected] or visit my website: www.ashbyandwatts.com to learn more.
Mar 11, 2021
11 min
How to Take Action When Seeking Brand Clarity
I truly to believe that with action comes clarity. Clarity is not obtained by sitting still and waiting. Action is powerful. In this episode, I provide tips on how to take action in your business with your marketing and branding. We all get stuck. But how do we handle it when we are unsure of the next steps?If you would like to schedule a brand clarity session with me, be sure to reach out to me [email protected] or visit my website at www.ashbyandwatts.com
Feb 26, 2021
17 min
Are You Ready for Black Friday?  Ideas for Sales and Promotions
Black Friday is just a few weeks away. In this episode, Lee Watts shares some ideas for promotions and sales during the holiday season.
Oct 19, 2020
10 min
What Are You Bringing to the Table?
Knowing your value proposition and USP (unique selling proposition) is important on both a personal level and as a company or enterprise. However, so many people are unclear of the value they bring. On today's episode, Lee Watts discusses a few key points on how to identify your value proposition.
Aug 18, 2020
11 min
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