Culture is so important. Culture isn't always positive, it simply is whatever has been reinforced and embraced by a group of people. The reality is that culture can be just as strong in negative elements, as another organisation can strive to make sure their culture is a positive one. Additionally, the desired culture of a group, isn't necessarily the reality of the group. Culture is created from much more than just- intent. So what is the SDA culture? There's one area of our culture that seems to be a pattern- and its not a good pattern.