Connect with Causeway
Connect with Causeway
Causeway Solutions
Connect with Causeway is dedicated to simplifying data, helping you understand it, and taking action. Each podcast episode will reveal the latest consumer trends and hot-off-the-presses survey results. Plus, you'll hear "hot takes" from industry experts!
Attracting Binge-Watchers & Occasional Viewers: New Consumer Media Models
While consumers are binge-watching content, Netflix, Hulu, and other streaming services are keeping their data in silos. How can marketers develop successful ad campaigns? Learn about new media consumption models that will help refine your marketing and advertising programs – including streaming services, TV, and social media. Find out how the Causeway Solutions Media Connection supports marketers in key industries, including healthcare, sports, travel, restaurants, and more.Want to learn more about Causeway Solutions? Click here!Connect with us!LinkedInFacebookInstagramTwitter
Oct 22, 2024
27 min
How AI is Catering to the Restaurant Industry
Hungry for innovative ways to attract customers while controlling costs, restaurants are upgrading their processes and improving quality. AI is helping to redefine the industry – from automating processes to enhancing customer experience and making operational decisions. Tune in to learn how AI and data analytics are important ingredients for the restaurant industry’s evolution. Get a peek at how Causeway Solutions is using AI in day-to-day operations. Want to learn more about Causeway Solutions? Click here!Connect with us!LinkedInFacebookInstagramTwitter
May 14, 2024
24 min
Blending Traditional Ads with Predictive Analytics to Optimize Marketing Strategies
The U.S. senior living market size is expected to reach $131 billion by 2029. Listen in as unlock the secrets of blending traditional advertising with predictive analytics for impactful marketing strategies. Join frank discussions about niche marketing with our special guests, Bobby Youngs, Founder of Canopy Advertising, and our VP of Healthcare & Enterprise Insights, Tim Duer.Want to learn more about Causeway Solutions? Click here!Connect with us!LinkedInFacebookInstagramTwitter
Mar 19, 2024
29 min
Experiential Marketing & Emotional Connections: Going Deeper with Data
As consumers block ads and opt for commercial-free streaming services, activating Experiential Marketing strategies may be the best way to capture your audiences’ attention. In addition to creating connections with consumers through unique, dynamic experiences, Experiential Marketing will increasingly use data-driven insights to personalize the customer journey. Join us to explore the top trends in experiential marketing to captivate your audience, create buzz, and boost sales.Want to learn more about Causeway Solutions? Click here!Connect with us!LinkedInFacebookInstagramTwitter
Jan 9, 2024
22 min
When a Patient Becomes a Consumer & a Consumer Becomes a Patient
Healthcare marketers can attract new patients by looking beyond ailments or treatments and leveraging behavior and lifestyle data – while maintaining HIPAA compliance. Listen in as we explore AI and predictive modeling to create Advanced Audiences for more effective marketing strategies - that’s also more budget-friendly.Want to learn more about Causeway Solutions? Click here!Connect with us! LinkedInFacebookInstagramTwitter
Nov 14, 2023
26 min
Crucial Tips for Advertisers - Travel Data Insights 2023
From family vacationers and food tourists to solo travelers and extreme tourism, travel is back on the plan for many vacationers. Tune in to discover the stats and trends impacting the travel industry and how you can get bonus miles with Causeway Solutions’ customized profiles!Connect with us! TwitterLinkedInFacebookLearn more about Causeway Solutions at CausewaySolutions.com
Sep 12, 2023
15 min
How Data Helps Us Understand the Entertainment Industry Volatility
Almost 80% of the general population watches Netflix at least once a month, but the film box office has rebounded to near 2019 levels as fans flock to movie theaters. Learn how the marketing behind theatrical releases influences what movies people watch on their streaming service. Grab your popcorn as you hear about the volatility in the entertainment industry!
Jul 11, 2023
15 min
Strategic Matrix Segmentation – From Politics to Shopping
Audience segmentation is key for fine-tuning marketing strategies. The Causeway Strategic Matrix identifies target audiences that can be persuaded to avoid wasting ad spend. Tune in as we explore the power of the Strategic Matrix whether in politics or shopping.Want to learn more about Causeway? Visit CausewaySolutions.com! New episodes of Connect with Causeway every other month!
May 16, 2023
19 min
How Segmented Marketing Supercharges Smart Marketing
The World Federation of Advertising says 30% of major advertisers are cutting their ad budgets this year. Tune in as guest, Tim Duer, spotlights market segmentation as the superpower for making ad dollars work harder. Hear lively discussions about new regulations impacting healthcare marketing, travel bouncing back and more!
Mar 14, 2023
23 min
Defining Audiences to Drive Decisions for Healthcare, Car Buying & More
Attracting new customers is art and science combined. Listen in as we describe the secrets of probabilistic modeling and Acquisition Analytics. By defining Audiences, marketing messages are personable, personalized and more cost-effective. Find out what drives decisions for healthcare, car buying and more.
Jan 17, 2023
20 min
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