Why YouTube is SO hard (and what to do about it) reviews the reasons why most people either don't start a YouTube channel or if they do, why they don't continue creating videos.
In this week's episode I review the top 2 reasons why people DON'T create videos for YouTube as well as how to get past the roadblock in 2022 and beyond.
You can view and download the resources mentioned https://www.vickioneill.com/podcast under Episode #110.
Jan 4, 2022
7 min
Basic video editing skills for marketers are valuable because it helps you understand what's involved in the process so that you can create better video content for your community.
As a 20+ year marketing and sales leader, I knew I didn't want to become a full-time video editor. I also knew that I needed to understand the basics in order to create better content.
Resources I mention can be found here: https://www.vickioneill.com/podcast Ep 109
Dec 28, 2021
11 min
Create emotional connections that inspire action.
This week I take a different look at business and how being an effective coach and creating emotional connections builds relationships and brings us closer together especially through our stories - whether in lyrics, poems or our messages.
Video is one way to create emotional connections with people. Why? People crave emotion and connection. Resources mentioned can be found on my website https://www.vickioneill.com/podcast Ep 108
Dec 21, 2021
14 min
The content you share on any and all social media platforms has purpose - and that's to connect the dots between you (your brand) and your ideal customers (sales).
I review 3 marketing content myths that hold small business owners back from attracting more leads and ultimately more sales. These are easy mistakes to fix, too.
The links mentioned can be found on my website at the following: https://www.vickioneill.com/podcast under episode #107.
Dec 14, 2021
11 min
When a social media channel such as Facebook, LinkedIn or Instagram change the algorithm, it can be maddening!
Just when you thought you had it figured out, you're gaining followers, increasing engagement and converting more people into leads, the algorithm gods change it.
In this episode, I review how you can minimize your frustration with these out of control changes by controlling it yourself.
The 6-steps document can be access at https://www.vickioneill.com/podcast Episode #106
Dec 7, 2021
10 min
A marketing strategy requires time and focus in order to have an effective process that connects the dots to your business goals.
In this episode, Vicki O'Neill reviews the 5 steps to an effective marketing strategy that takes you from 'I have no idea where to start!' to 'I'm organized, have a list of to-dos and know who's doing what.
The links mentioned can be found at https://www.vickioneill.com/podcast under this Episode #105.
Nov 30, 2021
10 min
How do you keep your prospects choosing you over the competition? You start by giving them video content. Creating video content that attracts, informs and engages will give your target audience what they want so they can choose to buy from you when they are ready. The stats I review in this episode prove it!
To access my Video Masterclass: https://bit.ly/VickiMasterclass
Nov 23, 2021
11 min
Challenging yourself to a higher level of achievement, not enjoying the process along the way resulting in no longer liking what I once loved.
It happens.
In this episode, I review the process I encountered with something I talked about for years and finally put into motion.
I set a goal, created a plan and committed to making it happen.
I even had a backup plan just to make sure I accomplished it.
We all have goals like this. In this episode, I discuss one of mine.
Nov 16, 2021
10 min
The top 2 things most small business owners want is time and money: time to do the things they love and money in their pocket AND in the budget to have the life they love and run a profitable business.
In this week's episode I review the 3 marketing strategies that will help you achieve each of those. The key though? Putting these into action.
The video I mention that refers to marketing metrics can be accessed via the link at vickioneill.com/podcast under episode 102.
Nov 9, 2021
11 min
Tips for getting started on Linked or if it's been awhile since you've been on LinkedIn, Vicki O'Neill reviews tips that are helpful to anyone who isn't on LinkedIn often for marketing their business and/or expanding their network.
LinkedIn is the social media platform for B2B professionals and anyone who wants to engage with busy and savvy business people who are genuinely interested in connecting, engaging and helping others.
Links mentioned are in the show notes on VickiONeill.com under podcast
Nov 2, 2021
14 min
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