For those of us building brand communities, KPIs are not always easy, but they are essential to checking your progress and sharing it back to your organization. To help us understand the art and science of community KPIs, today’s guest is Colin Campbell, Head of Community at Outreach.

We talk to Erica about the diverse user base that forms the Atlassian community and the work she does to enable them to connect with each other and be involved in a two-way conversation with the company’s internal teams. Erica speaks about the need for internal teams to be educated about the value of their company’s community, for these internal teams to be actively involved in nurturing it, and for those in leadership positions to display their buy-in.

Welcome to the very first taste of The Community Sense Podcast, the show where we talk with the world’s best community leaders to get inspired and learn the strategies for building a thriving community!