Tonia talks with Tom about niching it down. Tom is an expert in digital marketing geared to contractors. He shares how he decided to niche down after establishing his business right after the pandemic shut down the markets. He share tips on the benefits of niche marketing and how you can become an expert in your industry.

Links Tom mentions:

• Website and Social Channels: https://bartholomewmediagroup.com
• The Michigan Contractor's Show: https://www.youtube.com/channel/UChC6c0HQoN3FeTbjnQ1aNTw

Tom is an award-winning speaker, decorated snow slider, and curator of fun. Starting his company in March of 2020 amidst a Pandemic, Tom has become the go-to Marketer for Contractors and companies in the Skilled Trades.

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Our featured video podcast "Coffee with T" on Confident Strides is a 20-minute conversational interview on different topics ranging personal development to business strategy and entertainment to foster empowerment in others. We believe everyone has story to share. By creating this platform, people can share their wisdom and insight, gain exposure and allow their voices to be heard.

At Confident Strides, we believe that if you strengthen the core of an individual, other domains to include relationships and vocation will flourish as a natural byproduct of that empowerment.

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