Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.We'll talk about:How to navigate the event space and the intricacies of collaborationWhat brands can learn at international eventsHow to make events work for your brandThe importance of looking beyond retailer attention when growing your brandWhy it’s crucial to do everything, from events to establishing your brand, “with a twist”For more information, visit INNOCOS's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts break down the complexities of the product creation process in a way that's easy to understand and captivating to listen to. Tune in for an educational and engaging exploration of the manufacturing world!We'll talk about:The complexities of manufacturing The difference between private label and white label productsChallenges that come with developing private labelsThe key to working with startupsHow brands can develop sustainable productsThe connection between manufacturing and marketing for beauty brandsWhat branding means in the manufacturing spaceThe intricacies of collaboration in the product creation processFor more information, visit Miami Growth Machine's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the showSupport the show

Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy.We'll talk about:The central role of editors and brand builders in creating meaningful connections and collaborations The importance of investing in marketing and creating materials that tell your storyDifferent tools to stand out to editors and audiencesWhy it's crucial to have a strategic approach to growing conversionsThe importance of transparency when partnering with a brand builderUnderstanding and using the halo effect on social media as a small brandThe layered approach and how it can grow your brandFor more information, visit NewBeauty's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.We'll talk about:The evolution of TikTok and its impact on thought leaders and communicationHow the pandemic influenced the boom in TikTokWhy do audiences consistently choose TikTokThe intimacy and storytelling TikTok promotes Building a roundtable with your TikTok FYPHow to navigate content saturationFor more information, visit Sara McCord Communications's Website.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock the keys to sustainable growth in a dynamic marketplace. Tune in now for a masterclass in innovation, leadership, and the transformative power of staying true to your vision.We'll talk about:The evolution of the fashion industry in the digital ageThe danger of staying stagnant and how to avoid trend-based pitfalls Fashion predictionsThe importance of being agileThe complexities and challenges of designing for diversityHow to bring inclusivity to your brandThe importance of being vulnerable and transparent as women in businessFor more information, visit Misti Blasko's LinkedIn.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Discover the secrets to navigating the trajectory of your business with entrepreneur Monica Botkier on Coffee N5. From startup strategies to scaling success, Monica shares insights on funding, team building, and the art of brand creation. Learn how to identify your passion, respond to challenges like bad reviews, and maintain uniformity in branding and marketing. Tune in for valuable advice on embracing small wins and building a thriving business from the ground up.We'll talk about:Trajectory - what it means for you and your businessHow to know if you’re a startup personMonica’s passion for beginnings and bringing a brand to existenceHow to approach funding options for new businessesThe importance of being product-basedThe art of building a team for your businessWhy it’s crucial to listen to the small winsKnowing how to respond to bad reviewsThe centrality of uniformity in branding, marketing, and businessFor more information, visit Chosenwoven's Site.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness.We'll talk about:The importance of forging authentic connectionsThe realities of global marketing over the last 25 yearsThe impact of regions on field marketing and the flexibility it offeredMelissa and Lara’s roots in radioHow to assess and analyze failure for brand growthBrand development beyond the constraints of the pandemic and life thereafterFor more information, visit Melissa Richards-Person's LinkedIn.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Discover the inspiring journey of Dr. Jen Welter, from her humble beginnings to becoming a groundbreaking figure in football. Join her on Coffee N° 5 as she shares her experiences of living her dream as a 'superhero' on the field and finding her place in team sports. Gain insights into navigating points of pride and the realities of playing in both men's and women's teams. Explore the importance of renegotiating various areas of your life with Coach Jen's profound wisdom. Tune in for a conversation that will leave you motivated and empowered.We'll talk about:Dr. Jen Welter’s upbringing and journey into footballLiving her dream as a ‘superhero’ on the fieldHow she found her place in team sportsNavigating points of prideDeep dives into the realities and differences between playing in men's and women's teams What it means to ‘renegotiate’ your life on your termsFor more information, visit Dr. Jen Welter's website.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals.We'll talk about:How to achieve longevity by balancing sensory, performance, packaging, and marketingThe link between texture and performanceWhat’s in store for Goop and the role of the entrepreneurial mindsetThe consumer’s need for connection and instant messagingResearch process and trends in cosmetologyCosmetology and pharmaceutical forecast For more information, visit Goop's website.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Explore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable tips from a seasoned go-to-market strategist.We'll talk about:The ins and outs of building a successful brandStaying true to your brand’s core audienceThe “Whisper” trap and how to escape itHow to utilize tools like AI, competitor analysis, and more to strengthen your brand authenticallyThe link between funnel nurturing and conversionsPerformance marketing managementThe link between strategy and execution For more information, visit THE BOARD's website.Subscribe to Lara's newsletter.Follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show