Building your email list is always a marathon, not a race. It is a constant effort and something that you’re always doing.

And, if all you do it throw up an opt-in form with a single lead magnet and then waiting it out, you’re just not doing it right. We’ve already talked about how you can magnify your list building power by creating additional lead magnets and/or content upgrades.

But, what about the actual opt-in forms? How do you improve those and make them work better?

Split testing.

Now, decent chance you already know about split-testing. Thing is…

Do you actually do it?