If you’ve not yet read my flagship blog post on The Redwood Strategy, I recommend you do now. It should be very clear that I’m big on the long-term use of a blog post.

I like to build leverage… not a hamster wheel.

In that post, too, you will see a content upgrade.

A content upgrade is simply a lead magnet which is highly specific to a single blog post. As of this writing, that content upgrade is converting at 11.27%.

This is a simple, concrete action you can take to more effectively build your list.

Pick one post. Preferably one already getting some traffic. And make a content upgrade for it.