Cocktails & Content Creation

Episode 24: 3 Things Brands Look for when Running an Influencer Campaign Welcome to episode twenty-four of the Cocktails and Content Creation Podcast! For this episode, we’re chatting with https://www.instagram.com/kristinatabacco (Kristina Tabacco) of https://kristinamariecreative.com/ (Kristina Marie Creative). She is a digital marketer and an influencer, so she’s seen both sides of the influencer marketing business and is sharing the 3 things brands look for when running an influencer campaign. In our twenty-fourth episode you’ll learn: Why influencer marketing is so important Why brands need to be allocating more of their budget to influencers The 3 things brands look for when running an influencer campaign What influencers should be doing to get attention from brands before they even send a pitch About our Guest: https://www.instagram.com/kristinatabacco (Kristina Tabacco) is a full-time digital strategist at a Boston-based PR agency where she has helped brands manage content productions, social media accounts and influencer campaigns for two and a half years. She also works part-time as a content creator with a focus in video production, photography and food styling. In her free time she creates https://www.tiktok.com/@kristinamariecreative?lang=en (TikTok videos) where she shares influencer tips from the brand's perspective to help up-and-coming creators be successful in the industry. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links and Resources: https://kristinamariecreative.com/ (Kristina Marie Creative) https://www.instagram.com/kristinatabacco (@kristinatabacco) on Instagram https://www.facebook.com/kristinamariecreative (Kristina Marie Creative) on Facebook https://www.youtube.com/channel/UCtp_Ev-_qPywuOb6AcInUHQ (Kristina Marie Creative) on YouTube https://www.linkedin.com/in/kristina-tabacco-846388b0/ (Kristina Tabacco) on LinkedIn On Clubhouse you can find her @kristinatabacco https://www.tiktok.com/@kristinamariecreative?lang=en (@kristinamariecreative) on TikTok Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) and http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Episode 23: How to Include Your Children in Your Content Creation Welcome to the twenty-third episode of the Cocktails and Content Creation Podcast! For this episode, we’re continuing our conversation with http://www.lizeidelman.com (Liz Eidelman), life and style blogger, who focuses much of her content on her little girl, Indie Lee. She gave us some tips on how she gets Indie to pose for the adorable photos and how she has created a community around some of her scariest moments as a parent. In our twenty-third episode you’ll learn: How she started including her little girl in her content before she was even born How sharing about Indie’s birth defect on her social media helped Liz not only to deal with this trauma, but also helped her to create a community How she gets her two-year-old to pose for some picture-perfect photos How getting creative helps her to share the most personal moments in her family’s life How she has learned to accept that “you get what you get and you don’t get upset” when it comes to toddler photoshoots! About our Guest: http://www.lizeidelman.com (Liz Eidelman) is a New Jersey-based life and style blogger with a focus on motherhood, and the outfits that go along with our daily adventures. The blog began in 2017 and has evolved steadily. In 2018, Liz was featured as a Maternity Style Expert on an episode of the Rachael Ray Show. Now, she is expecting her second child and is excited to see how two little ones fuel her ever-changing creativity. This blog has been an outlet with many perks, and has built a community of moms and moms-to-be that Liz enjoys connecting and engaging with daily. Follow along at http://www.instagram.com/lizeidelman (@lizeidelman) on Instagram for their daily doings! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links and Resources: http://www.lizeidelman.com (Liz Eidelman) http://www.instagram.com/lizeidelman (@lizeidelman) on Instagram Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) and http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Episode 22: How to Transition your Niche Welcome to the twenty-second episode of the Cocktails and Content Creation Podcast! For this episode, we’re speaking with http://www.lizeidelman.com (Liz Eidelman), life and style blogger, who successfully transitioned her niche to include motherhood when she had her little girl, Indie Lee, in 2019. She spoke with us about how she made this transition and how you can too! In our twenty-second episode you’ll learn: How she found her original niche and tailored her content to that audience How to be proactive when making a transition to your content Why she ignored the likes and focused on what brands and audiences wanted How being prepared to lose followers as she transitioned to more motherhood content actually helped her to gain the right followers About our Guest: http://www.lizeidelman.com (Liz Eidelman) is a New Jersey-based life and style blogger with a focus on motherhood, and the outfits that go along with our daily adventures. The blog began in 2017 and has evolved steadily. In 2018, Liz was featured as a Maternity Style Expert on an episode of the Rachael Ray Show. Now, she is expecting her second child and is excited to see how two little ones fuel her ever-changing creativity. This blog has been an outlet with many perks, and has built a community of moms and moms-to-be that Liz enjoys connecting and engaging with daily. Follow along at http://www.instagram.com/lizeidelman (@lizeidelman) on Instagram for their daily doings! Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links and Resources: http://www.lizeidelman.com (Liz Eidelman) http://www.instagram.com/lizeidelman (@lizeidelman) on Instagram Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) and http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Episode 21: How to Leverage Graphics on IG to Support your Message and Connect with your Audience Welcome to the twenty-first episode of the Cocktails and Content Creation Podcast! For this episode, we’re speaking with https://melissalandrynutrition.com/ (Melissa Landry) of https://www.instagram.com/no.more.guilt/ (@no.more.guilt) about how she grew her Instagram following and empowers that audience with her awesome graphics. And Melissa is giving away her “https://mailchi.mp/d9207e0baf90/nomoreguiltguide (3 Steps to Eat Without Guilt)” free to Cocktails and Content Creation Listeners! In our twenty-first episode you’ll learn: How honing in on your message can lead to Instagram success How you can leverage graphics on Instagram to support that message How knowing your ultimate why can connect you with your audience How to craft winning Instagram captions to go with your killer graphics The easiest ways to create Instagram graphics so you can try them out! About our Guest: https://melissalandrynutrition.com/ (Melissa Landry) is a Registered Dietitian Nutritionist supporting women in bigger bodies who want to live life without food guilt and body shame. Inspired by her mother's story, Melissa saw firsthand how women in bigger bodies are more likely to face the top predictors of disordered eating: which are exposure to weight discrimination and dieting behaviors - from a very young age. Research shows that 95% of dieters regain the weight lost within 2 years. Instead of offering diets that don't work and put you at risk for disordered eating, Melissa empowers clients toward a life of food freedom with intuitive eating skills so they can finally achieve authentic health, and self-worth beyond their weight and size. Melissa teaches her No Guilt Framework through online coaching programs, courses, and community support. In addition, Melissa co-hosts the podcast https://melissalandrynutrition.com/podcast/ (Break the Diet Cycle) where she regularly talks with expert guests about how you too can become the first in your family to move on from generational dieting struggles. Follow Melissa https://www.instagram.com/no.more.guilt/ (@no.more.guilt on Instagram) for more food freedom tips - including her latest #pizzafriday creations with her husband Dave. Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Links and Resources: https://melissalandrynutrition.com/ (No More Guilt with Melissa Landry) https://mailchi.mp/d9207e0baf90/nomoreguiltguide (Melissa’s 3 Steps to Eat without Guilt - Free for Cocktails and Content Listeners!) http://www.linkedin.com/in/melissalandryrdn (Melissa Landry on LinkedIn) https://www.instagram.com/no.more.guilt/ (@no.more.guilt on Instagram) http://pinterest.com/nomoreguilt (@nomoreguilt on Pinterest) https://www.youtube.com/channel/UC6eHLGmq6_-_r-DeHaavhvA (No More Guilt with Melissa Landry on YouTube) https://melissalandrynutrition.com/podcast/ (Break the Diet Cycle Podcast) https://www.canva.com/ (Canva) Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) and http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Episode 20: Easy SEO Tips you can Start Using Today Welcome to episode twenty of the Cocktails and Content Creation Podcast! SEO or Search Engine Optimization can be a real mystery to many brands and bloggers alike. But in this episode, we’re going to pull back the curtain and teach you some easy SEO tips that you can start using on your website today! And if you want to get our checklist for the 5 SEO or Search Engine Optimization tips to get your website seen, https://mailchi.mp/e960c2093fce/seochecklist (click here). In our twentieth episode you’ll learn: Why you should be blogging Best Blogging Practices https://mailchi.mp/e960c2093fce/seochecklist (5 SEO or Search Engine Optimization tips to get your website seen) The things that every blog post should include How you can train yourself to blog on a regular basis Why blogging doesn’t have to be a chore Resources https://asana.com/campaign/fac/do?andutm_campaign=Brand--NAMER--EN--Core--Desktop--Exactandutm_source=googleandutm_medium=pd_cpc_brandgclid=Cj0KCQjwktKFBhCkARIsAJeDT0hbOe4e2B42cr6Fr49h5N4mQaMjhCeAyE4xvte8vJTPcjSgqqfIppMaAlLSEALw_wcBandgclsrc=aw.ds (Asana) https://cupcakesandcashmere.com/ (Cupcakes and Cashmere) https://damselindior.com/ (Damsel in Dior) http://www.thefashionbugblog.com/ (The Fashion Bug Blog) https://ads.google.com/aw/keywordplanner/home?ocid=522625570andauthuser=0anduscid=522625570and__c=7847958930andeuid=249780866and__u=5920085234andcmpnInfo=%7B%228%22%3A%2289cceaa1-5fea-4453-b477-461476c3eece%22%7D (Google Keyword Planner) https://neilpatel.com/ubersuggest/ (Ubersuggest) https://moz.com/moz-pro-free-trial-2?utm_medium=cpcandutm_source=googleandutm_campaign=Brand%20-%20Exact%20%7C%20NAandutm_adgroup=Brand%20-%20Exact%20-%20Mozandutm_term=mozandgclid=Cj0KCQjwktKFBhCkARIsAJeDT0i0jeDuknm9paWcp5P_dTM7fIPC-d5fDX0YOGeFTV0YTCy6dxG3ZuQaAit3EALw_wcB (Moz) https://mailchi.mp/e960c2093fce/seochecklist (Get Kate’s Checklist for the 5 SEO Must-Haves) https://app.grammarly.com/ (Grammarly) Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram). Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) and http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Episode 19: Body Positivity on Social Media Welcome to the nineteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Natalie Mazzarella, editor and creator of Wear You Are Now. Natalie is a champion of body positivity and we just love her posts on social media that aim to empower women to embrace themselves as they are. And that’s what we’re talking about today! In our nineteenth episode you’ll learn: - How social media can actually be a force for good when it comes to body positivity, allowing us to have conversations on body image - That it’s okay and normal to have good and bad days for creating content and it’s okay to give yourself some space - That the “social media body type” is a myth - That every body type is beautiful - How to shift your mindset to embrace your body and celebrate it on social media

Episode 18: Our Own Business Mistakes & How to Avoid Them Welcome to the eighteenth episode of the Cocktails & Content Creation Podcast! Though we like to think of ourselves as experts in content creation, we are not perfect - far from it! We’ve made plenty of mistakes in our businesses and that’s what we’re going to discuss today. We’re sharing our own business mistakes and how you can avoid them. In our eighteenth episode you’ll learn many of our business mistakes and how we’re working to fix them including: - How we started out not charging what we’re worth and how we got over it - Why not setting business hours or boundaries can cause burnout as well as how you can establish those working hours - How saying “yes” to every opportunity can actually hold you back and how you can politely decline - Why networking can help with any business - Why you should start an email list - Why you need to take into account all the expenses that it takes to actually run a business and how you can do that from the beginning - Why you may want to consider outsourcing sooner rather than later - Why you should never think that if you build it they will come

Episode 17: What is Evergreen Content and how can it help your business? Welcome to the seventeenth episode of the Cocktails & Content Creation Podcast! While it’s all well and good to post seasonal content, there is another type of content that can be a big help to your business and that is evergreen content! In our seventeenth episode you’ll learn: - What evergreen content is and how it can help your business - Different types of evergreen content - Why you should continue to update your evergreen content to keep it fresh - How Pinterest pins, newsletters and Instagram posts can translate into evergreen content - Why posting evergreen content improves your SEO!

Episode 16: How to Craft the Perfect Instagram Bio Welcome to the sixteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Chelsea Marrs, blogger and influencer at @thechelseamarrs. and social media manager at Royal Horizon Media. She’s sharing with us tips to craft the perfect Instagram bio. In our sixteenth episode you’ll learn: - What to put in your “name” line - and shocker - it shouldn’t just be your actual name! - Why you should include hashtags in your bio - The best way to use your topline - The things every good IG bio MUST have - How you can treat your IG bio like a click funnel How to add your location to your bio without taking up precious characters

Episode 15: How to Get the Most Out of Your Content using The Content Goldmine Welcome to the fifteenth episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Mary Kate Gulick, founder of Real Deal Content Coaching. She’s sharing with us her mind-blowing approach to getting the most out of the content you create with The Content Goldmine. In our fifteenth episode you’ll learn: - Why you should stop creating one piece of content at a time - How you can instead create one large piece that then informs your content for the entire quarter - That you don’t have to post something new every single time - How to create a content goldmine map - That it’s easier to show up more spontaneously if you have a larger strategy in play