Everybody thinks revenue is the name of the game, but the real foundation of everything you do in business is your books and records. Even if you got all the revenue in the world, but you don't know where it is or what it is doing, it doesn't matter. In this episode, StorySeller Jet sits down with Marcus Crigler for a conversation about the financial side of running a coaching business and why so many entrepreneurs focus on revenue while ignoring the numbers. The conversation also dives into ...
May 18
25 min
In this episode, we are joined by Phillip Vincent, the founder of Mom's House and a seasoned real estate professional with 28 years of experience, specializing in senior living. The conversation dives deep into webinar strategy, Meta ads, self-liquidating offers (SLOs), customer acquisition costs, and why consistently testing small changes can dramatically improve conversions. Listen as he also explains why “Mom’s House” creates some of the warmest and most organic real estate leads available...
May 14
24 min
What happens when your marketing crosses the line from persuasive to legally dangerous? In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem. Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educator...
May 11
57 min
Most coaches think they need ads, complicated funnels, or a massive audience to grow their coaching business. But Joe and Jen Delle Fave built a coaching business approaching seven figures using mostly organic strategies, relationships, and simple systems. In this episode, they break down how they utilized content, podcasts, webinars, Facebook groups, and direct conversations to consistently attract clients without relying on ads. They also share the biggest mistakes coaches make with organic...
May 7
1 hr 1 min
Most people say they want clients, but when it's time to actually get on the phone and ask for the sale and close, they freeze. It is because they hesitate, overthink, and talk too much, and end up walking away with nothing. In this episode, you get a raw, behind-the-scenes look at a real coaching session where everything is on the line with Brandon Rickman. Listen, as you will hear how small mistakes are quietly killing deals. More importantly, you will also learn how to fix them in real tim...
May 4
38 min
You don't need to be the juggling bear all the time; this is just a season. Remember, hustle is a season. In this episode, you will learn one of the simplest and fastest moves that turns one real result into attention, conversations, and paying clients without spending money or overcomplicating the process. If you’ve been stuck trying to grow, this is the shortcut most people overlook. Listen and enjoy! You’ll Learn How To: Turn one result into a powerful case studyAttract attention without a...
Apr 30
9 min
Why should you hire an executive assistant a little bit sooner than you think? Most entrepreneurs wait too long to hire help, and it costs them growth, but hiring an executive assistant can completely change how your business runs. In this episode, you will learn how the right assistant frees up your time so you can focus on what actually matters. From who to hire to what they should handle, this breaks down the practical steps to make your first hire the right one. Listen and enjoy the show!...
Apr 27
12 min
Your content isn’t failing because of the algorithm. It’s not your niche or strategy, either, but how you show up. In this episode, Tom Krol breaks down one of the most overlooked skills in content creation. Using a simple “glow stick” analogy, he explains why great content only works when it comes from real belief, real experience, and real excitement about what you’re sharing. Because if you don’t feel it, your audience won’t either. Listen and enjoy the show! You’ll Learn How To: Create co...
Apr 23
13 min
Today's episode is going to be a little different because it's not a training session or another 'here's what you should do' conversation. Tom Krol puts Brandon Rickman on a 90-day “do or die” challenge with no funnels, no team, and no polished branding. Just a daily execution and a clear goal: get real clients and real revenue. Listen as you will hear the exact game plan Brandon is given, from refining his offer and social media, to simplifying his website and going live every single day, an...
Apr 20
39 min
Why do some coaching offers sell like crazy while others barely get any traction? The reality is that most coaches do not have a lead problem; they have an offer problem. In this episode, you are going to hear how one simple shift from selling knowledge to selling outcomes can turn a struggling offer into something people feel stupid saying 'no' to. This episode will help you see exactly what’s missing and how to fix it fast. Let's dive in! You’ll Learn How To: Create offers that focus on out...
Apr 16
55 min
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