Show notes
🏆 What does "buy-in" actually mean and how do you build it as a leader? Every coach talks about buy-in. But most coaches struggle to define it, measure it, or create it in a consistent, repeatable way. In this episode, JP Nerbun, Nate Sanderson, and Betsy Butterrick break down what athlete buy-in really is, what it's NOT, and give you a practical, systematic approach to building genuine investment and commitment on your team. Whether you're a head coach, assistant coach, athletic director, or team leader, this conversation will challenge how you think about team culture, player motivation, and leadership communication.📌 IN THIS EPISODE YOU'LL LEARN: ✅ Why "buy-in" is misunderstood and what coaches actually mean by it✅ The difference between compliance, commitment, belief, and trust✅ How to treat your athletes like shareholders (and why it works)✅ The Minimum Buy-In concept, what's the floor for your team?✅ How co-creation increases athlete investment and ownership✅ Brené Brown's 5 C's of communication for leaders and coaches✅ How your own stories and triggers are silently undermining your culture✅ The Culture System framework: Establish → Support → Enforce⏱️ CHAPTERS: