In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams.Discussion points include:The rise of sales techThe healthy tension between marketing and salesGartner's next prediction on marketing's reporting structureMarketing and sales collaborating and 'attribution'Scott's opinion on upcoming trendsOpen ai and GPT-3 and GPT-4Connect with Scott Brinker at https://chiefmartec.com/Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/Learn more about your ad choices. Visit megaphone.fm/adchoices