In Part 1 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the every growing landscape.Discussion points include:Managing your tech stack and aligning with your strategyThe current role of ai in marketing and tools like Jasper.ai and GPT-3Integrating with your core CRM or MAPMartech and the cloud data warehouse layerThe 90/10 business ruleGartner predicted the growth of marketing techConnect with Scott Brinker at https://chiefmartec.com/Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/Learn more about your ad choices. Visit megaphone.fm/adchoices