In this episode old friends Jeff and Jon Miller explore current challenges and the path ahead for marketing and marketers from the lens of ABM, ABX and AI.An industry leader, you might recall that Jon Miller is cofounder at Engagio and Marketo! He knows a thing or two.This packed discussion touches on:The value of ABM and ABX to get more resultsWhy sales and marketing struggle with systemsHow companies are missing the mark with ABMThe problem with marketing picking top accountsThe problem with how departments are measuredWhy you want to be a soccer teamGetting poked by a spear doesn't feel so goodThe evolving role of AI and the future role of marketersWhat's next for DemandbaseJon's love for yoga is a real thingConnect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/Download a free chapter of Jeff's book 'F the Funnel' https://jeffpedowitz.com/Learn more about your ad choices. Visit megaphone.fm/adchoices