In this episode Jeff and Kirsten dive into the evolution of Keap (formerly Infusionsoft) and its core capabilities of serving and helping small businesses grow with easy to use products, templates and tools that train SMB's on becoming sales and marketing experts.Keap is a $100M ARR start-up that brings the power of marketing and sales automation to SMBs.This lively discussion touches on:The 'coach voice' Keap aims to provideHow Kirsten manages her team's tech stackWorking with InfluencersPlays and tools built into the Keap automation platformKeap's content strategyKeap's talent strategyConnect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/Learn more about The Pedowitz Group https://www.pedowitzgroup.com/Learn more about your ad choices. Visit megaphone.fm/adchoices