This week’s guest on CMO Insights is Michele Chambers, former CMO of <a href="https://www.anaconda.com/">Anaconda</a>.Michele talks about:<ul>
<li>Developing high value content that truly targets your audience</li>
<li>The importance of keeping the customer experience simple</li>
<li>Using MarTech to drive the demand generation engine</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 5. Episode 6: Point vs. Platform

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.