CMO Insights
CMO Insights
Jeff Pedowitz
Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets
19 minutes Posted Sep 22, 2020 at 6:43 pm.
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Show notes

This week’s guest on CMO Insights is Kirby Wadsworth, CMO at Illusive Networks.

Kirby talks about:

  • How technology has allowed Marketing to focus on individuals rather than large groups of people with similarities
  • The differences between hiring for a large company and a small company
  • The challenges associated with claiming a space in the security market landscape


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