This week’s guest on CMO Insights is Chandar Pattabhiram, CMO at <a href="https://www.coupa.com/">Coupa Software</a>.Chandar talks about:<ul>
<li>The trickle-down aspect of company culture — it starts with the leadership</li>
<li>The importance of remembering to appeal to emotion in B2B marketing</li>
<li>The ABM perspective and the importance of building long term relationships</li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.