CMO Insights
CMO Insights
Jeff Pedowitz
Season 4. Episode 5: Rise of the Chief Marketing Technologist
18 minutes Posted Sep 22, 2020 at 1:38 pm.
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18:55
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Show notes

This week’s guest on CMO Insights is John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo.

John talks about:

  • The definition and scope of a Chief Marketing Technologist’s role
  • Personalization and the ability to dynamically deliver relevant content to specific customers
  • The challenges associated with aligning Sales and Marketing and how technology can help


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